Corporate and personal branding is crucial to all businesses in every field to really boost your sales and revenue. For example 82% of investors believe that brand strength is more important in guiding them in their investment decisions.
But it's important to understand that it’s so much more than just some nice fonts, colors and a fancy logo. It's about your values, identity and promises that you deliver with your whole team consistently to your customers. It’s about the whole customer journey and experience.
According to Circle Research, 77% of Marketing Leaders say that branding is critical to growth. Moreover, recent studies show that with consistent branding you can increase the value of your company by about 75%.
Research conducted by Lucidpress shows that with consistent branding you see around a 33% increase in overall growth, which in turn offers companies the additional revenue required to hire much-needed staff members or access to technology or software that they otherwise might not have.
Did you know this?