"The Brand Named You"
In 2020 myself and Olesija Saue wrote a book about personal branding. This book has been inspired by many exceptional people around us who have a wealth of knowledge, experience and thoughts to share with others, but who often struggle with how exactly they should do it.
The aim of this book is to help you think through and create your own ideal personal brand, and once that has been done, to also package it attractively and market it effectively.
What Makes This Book Unique?
Hundreds, if not thousands of books have been written on this topic. However, despite the increasing popularity of personal branding, there does not yet exist a book that would offer very clear, thorough and hands-on tools for creating your personal brand and managing it.
The majority of personal branding experts recommend you be authentic, different and tell your story. Simple and logical, isn't it? But what to do when you don't know exactly who this authentic "you" is or how you differ from everyone else? It is also often challenging to define what your "unique value proposition" is or how "differing" helps you reach your goals. That is why our book has 100 practical steps to help you create and market your personal brand.
Is This Book For You?
This book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company's general manager.
Social media has given us all equal opportunities, but the conscious use of these opportunities and of their potential is in our own hands. The purpose of this book is to help you understand their personal brand in its entirety. This book will provide you with tools but be prepared, this book will also shake you out of your comfort zone! Only in this way can you succesfully support your business or your employer's goals with your personal brand!