Successful brands strengthen their corporate brand through the individual
The world of work is changing - you should adapt or get left behind. Organizations nowadays aren’t viewed as emotionless business units. Rather each organization has a personality and bears a reputation. Successful brands start from the inside, strenghtening the collective through the individual.
There are many positive outcomes from having a stong employer brand. It will reduce your cost per hire by 50% and increase the number of qualified applicants by another 50%.Also it increases on average your turnover 28%.
I was honoured to talk few weeks ago with branding experts Olesija Saue and Kersti Vannas about employer branding and the role of personal branding in it.
Today brand integration - personal, employer, and corporate -will increase your value to both you and your company. 👉Personal branding: differentiate individuals; 👉Employer branding: attract and retain best available talent; 👉Corporate branding: build and reinforce value of company in minds of customers, stockholders, and other stakeholders.
The best employer branding comes from the resources you already have - your employees who are already creating a lot of content.
Personal branding can literally make or break an employer brand. This is because potential employees Google about an organization and its founders and leaders before applying to a job opening. Also, how they connect with general public makes a lot of difference. And employees become the public faces of their brands.
Overall, supporting employees to develop their strong personal brands help to support both your corporate and employer brand. Here’s some practical tips how you do it: ☑️Set easy-to-follow, practical guidelines and inspiration ☑️Don’t restrict at-work access to social media websites ☑️Put your employees in the center ☑️Define your message ☑️Know your target audience ☑️Make it easy and attractive for employees to tell your brand’s stories ☑️Recognize employees who contribute to your corporate brand’s content marketing ☑️Help them with intetesting content and pictures ☑️Find great employee stories and share them ☑️Offer learning and development opportunities ☑️Make sure your employees understand your strategy ☑️Create a culture of authentisity and nurture it ☑️Build Your Own Voice ☑️Embed your brand into everyday life ☑️Tell your story and vision to each of your employee and communicate your unique value proposition ☑️Connect employer, personal and corporate brand ☑️Develop a measurement plan
You can find our recording of this webinar: https://youtu.be/SZGk792vJWA