Start with WHY
One of the few books I have been extremely inspired by lately is the the book “Start with WHY” by Simon Sinek. This book is extremely important during these days because it really explains the reason why some companies maintain customer loyalty and support even during tough times like now while others do not.
According to Simon Sinek there are only two ways to influence human behaviour: you can manipulate it or inspire it.
Most companies have no clue why their customers are their customers or why their employers are their employers. They generally start with “Whats” and “Hows” because that’s what their customers ask for. Very few people and companies know their why and even fewer communicate it.
It’s scientifically proven that our limbic brain is responsible for all of our feelings, like trust and loyalty. This roughly corresponds with the “Why” level. This area of the brain is responsible for all human behavior and all our decision making.
Here are the main takeaways on how to start using your “Why”: ☑️ The best businesses are built by excited employees who keep supporting you during tough times. ☑️The only way others know what you believe is from the things you say and do. ☑️If you want to inspire others, always communicate your “why” first. ☑️When you start with “why” there’s no need for sleazy sales tactics. ☑️We want to be around people and organizations who are like us and share our beliefs. ☑️Emotion trump reason every time.
The good news is that the “Why” is within you. You just have to define it, start using it and remain true to it.