The Million Dollar Question: What’s the ROI of branding and how is it measure exactly?
Thinking about the Million Dollar Question today - what’s the ROI of branding and how is it measured exactly? Most of you agree that a strong brand is important for the company’s success. It boosts sales, reduces marketing costs, attracts talent and gives free publicity. Steve Forbes has even said that “Your brand is the single most important investment you can make in your business”. What people think and associate with your brand can either accelerate or hinder the overall